193-211.Dyersville is a city in eastern Delaware and western Dubuque counties in the U.S. 14), Emerald Group Publishing Limited, Bingley, pp. (Ed.) Research in Consumer Behavior ( Research in Consumer Behavior, Vol.
(2012), "A Closer Glance at the Notion of Boundaries in Acculturation Studies: Typologies, Intergenerational Divergences, and Consumer Agency", Belk, R.W., Askegaard, S. With reference to the limitations of our work, while we identify the variety and interpretive heterogeneity of boundaries migrants use to frame their experience, we limitedly address how such boundaries are performed. Overall, this chapter provides a more sensitive, blurred, and critical representation of boundaries, which – we hope – will stimulate sounder acculturation research. This chapter shows that (1) the notion of boundary is much more articulated than expected, since migrants may use up to five different typologies of boundaries (national, ethnic, religious, biographical, and generational) in order to organize their experience (2) first and second generations tend to attribute different meanings to these boundaries and (3) boundaries represent problematic conceptual references in migrants’ life, which ask for specific coping strategies (crossing the borders, melting the borders, and pushing the borders). Our study aims at moving from the etic notion of boundary we use as consumer acculturation scholars to an emic notion of boundaries, here grounded on an ethnographic inquiry of Moroccan mothers and daughters in France. Yet, scholars have rarely questioned this concept and thus made it a taken for granted that conceals more than it reveals. The notion of “boundary” is central in both consumer acculturation research and migrants’ daily experience within and beyond the market.
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